People Choose You, Not the Model

How easy it is to determine if an article has been written through an AI?

I’m used to see the the type of wording that get out gets out from when you pass your content through an AI model, with titles that are clearly structured in a very specific way. It makes it pop when something is written by an AI or not.

I cannot lie, sometimes this titles are a blocker for me. I have less interest in reading the content even if the original content was interesting. They may want to share a beautiful idea and use AI to leverage its power to amplify the concept, turning it into a longer form, but it won’t captivate me as a reader.

I think this is perfectly fine (who am I, afterall) , but there is one thing we should personally keep in mind when doing this.

Who are you talking to?

AI models, if not trained, write with a very distinctive style, each model will have it’s own flavor.

The problem is that most of the time what you see out there is people using AI models to extend or rewrite their content entirely.
That gives you a very precise type of output that doesn’t take into consideration your voice, your style, and the beauty of who you are (which again is perfectly fine, to do).
But that begs the question: is that type of content talking, speaking to the right people?

I’m not sure if formatting things through AI this way is effective because it targets a very generic audience. While you might attract a specific kind of reader, you will likely alienate others who are more aware of these scenarios and less susceptible to such titles.

I believe it is crucial not to skip the editorial process. You must check whether the output is truly reaching the right audience.

It’s all about the audience

  • Am I writing for the right audience?
  • Is this voice, this tone and style, is it going to be listened or be read by the right audience, the one that I want to reach?
  • Is this talking to them the way I would like to talk to them or not?
  • Did I just skip a step in the process to make producing content faster?

If you answered yes at least once, then I do think it is valuable to take some time and revisit that output. You should add your personal sauce, your style, and what makes you unique. This can be as easy as changing the titles and sometime will become a more structured editorial review of your content.

Take a moment to think about your articles. Even if they are AI-generated, take your time to review them as an editor would.
That human element is what connects you to your specific reader. You are not writing for a generic reader, which is what you often get from a model, but for the reader you want to reach or the one who chose you to begin with.

At the end of the day, people choose you because you have a specific voice, don’t let them down.


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